MARKETING STRATEGY × AI READINESS
You don't have an AI problem. You have a strategy problem.
I diagnose the marketing foundations that are broken, give you a clear roadmap to fix them, and build a system your team can run → with or without me. Fixed scope. Fixed price. No dependency.
You're spending more on AI tools →
and getting less.
Every month there’s a new AI tool promising to transform your marketing. Your team is drowning in subscriptions, your brand voice sounds different on every channel, and you still can’t explain your strategy in one sentence. The technology isn’t the problem → the foundation is.
Your AI outputs sound generic
You fed ChatGPT your website copy. The result? It sounds like every other company in your category, because your brand voice was never defined properly in the first place.
Trained yet stuck
You paid for AI training workshops. Your team knows how to write prompts. But nothing actually changed because nobody fixed the strategy those prompts are built on.
You can’t measure what’s working
More content, more tools, more spend, but you can’t point to a single metric that proves it’s working. Because you skipped the diagnosis and went straight to treatment.
You’re dependent on one gatekeeper
One consultant. One agency. One person who holds the keys. If they leave, your AI strategy collapses because it was never built into your systems.
Imagine your brand so clear that AI amplifies it instead of diluting it.
CLARITY
A brand voice and strategy so sharp that any team member, or AI tool, can execute it without you in the room.
Confidence
Know exactly which AI tools to invest in, which to drop, and why. No more FOMO-driven subscriptions.
control
Your strategy lives in your systems, not in someone’s head. You own it. You scale it. You grow it.
I'm Evert. I've spent 30 years learning what doesn't work so you don't have to.
I’m a brand strategist, marketing director, and what I call an Uncertain Alchemist → because my doubt is my method. It makes me dig deeper, question critically, and deliver insight born from a perspective that certainty often misses.
I don’t sell AI training. I don’t sell AI tools. I fix the messaging and strategy foundation so that when you do add AI, it actually works. Every scar from 30 years in this industry is a lesson I bring to your table.
Specialty
Brand strategy & AI-readiness for founders and marketing teams.
Approach
Diagnose before prescribing. Strategy before tools. Always.
Philosophy
Training without strategy is just expensive babysitting.
Outcome
You leave with a system, not a dependency on me.
Three steps to signal
01.
Book a Discovery Call
A 30-minute conversation where I listen to your situation, ask the uncomfortable questions, and determine if I can help. No pitch. No pressure. If we’re not a fit, I’ll tell you who is.
02.
Get Your Diagnosis
Choose the right engagement level. I audit your brand, strategy, and AI readiness. You get a clear report showing exactly where the gaps are and what to fix first.
03.
Implement with Confidence
Armed with clarity, you execute, with or without me. The strategy lives in your systems, not in my head. You own it. You scale it.
→ services
Choose your level of clarity
ENTRY POINT
The Signal Check
A rapid-fire brand & AI readiness audit that shows you exactly where you’re leaking money.
R6,900
once off
Delivered in 5 business days
- 60-minute diagnostic interview
- Brand voice consistency audit
- AI tool stack assessment
- Noise-to-Signal Diagnostic Card
- Priority action list (top 3 fixes)
You walk away with
A one-page scorecard showing exactly where your brand is leaking value and what to fix first, before touching another AI tool.
MOST IMPACTFULL
The Full Diagnosis
Deep discovery + strategic recommendations. This is where most clients start and where the real transformation begins.
R 27,900
once off
Delivered in 10 business days
- Everything in The Signal Check, plus:
- Stakeholder interviews (up to 4)
- Competitive positioning analysis
- Brand messaging framework
- AI integration roadmap (phased)
- 90-minute strategy presentation
- 30-day implementation support (email)
You walk away with
A complete strategic roadmap, brand voice document, AI-readiness assessment, and a phased implementation plan your team can execute immediately.
THE PREMIUM ENGAGEMENT
Signal Architecture
Full diagnosis + hands-on implementation. I don’t just tell you what to fix — I fix it with you and build the systems that last.
R84,900
once off
Delivered in 30 business days
- Everything in The Full Diagnosis, plus:
- Custom brand voice AI prompt library
- Content system design & setup
- Team training (half-day workshop)
- AI tool selection & configuration
- Brand guidelines document (AI-ready)
- 60-day implementation support
- 2x follow-up strategy sessions
You walk away with
A fully operational brand + AI system your team can run without you. Strategy, voice, tools, training, all built and handed over.
→ WORKSHOPS
Learn to think before you tool
Intensive, practical workshops for marketing teams and founders. Strategy first. Tools second. Always.
Workshop 01
Before The Tool
The AI-readiness workshop that saves you from expensive mistakes. Your team walks out knowing exactly what to fix before investing in any AI solution.
Half day
4 HOURS
R22,999
UP TO 12 PEOPLE
On-site
OR VIRTUAL
YOUR TEAM WILL LEAVE WITH
- A clear AI readiness scorecard for your business
- The 5 brand foundations you must fix before adding AI
- A shared language for evaluating AI investments
- A prioritised action plan they built themselves
- Framework to audit any future AI purchase decision
- Analytics Setup
Workshop 02
Kill the Beige
Built on a proven brand identity framework. A deep-dive into brand voice, positioning, and the messaging architecture that makes AI amplify your uniqueness instead of erasing it.
Full day
8 HOURS
R44,999
UP TO 12 PEOPLE
On-site
OR VIRTUAL
YOUR TEAM WILL LEAVE WITH
- A defined two-word brand identity
- Three-trait brand voice framework
- Competitive positioning map
- AI-ready brand voice document
- Catchphrase and verbal IP candidates
- Content pillar strategy tied to your positioning
→ Retained Advisory
Your strategic co-pilot, not a vendor you have to manage
The AI landscape shifts every week. New tools launch. Old ones pivot. Your competitors make moves. You need someone in your corner who isn’t selling you tools → someone whose only incentive is your clarity.
The Retained AI Advisor model gives you ongoing strategic guidance at a predictable monthly fee. I become your trusted advisor for brand strategy and AI integration → helping you navigate the noise so you only invest in signal.
Weekly
Strategic check-in call (45 min) → review metrics, adjust course, make decisions together
Always-On
Direct access via Slack/WhatsApp/WeChat for real-time strategic questions (24hr response)
Monthly
AI landscape briefing → what’s changed, what matters, what to ignore
Monthly
Brand & content strategy review → are you still on signal?
Quartely
Deep-dive strategy session (half day) → recalibrate positioning and priorities
Ongoing
AI tool vetting → I evaluate before you buy, so you stop wasting money
→ PREDICTABLE INVESTMENT
Monthly Advisory Retainer
R14,999/month
3-month minimum commitment. Cancel anytime after. This retainer typically pays for itself within the first month by preventing one bad AI investment or fixing one broken system.
Limited to 4 retainer clients at a time
→ WHAT CLIENTS SAY
The moment it clicks
★★★★★ Rated 5 out of 5
I did not know this. We'd been throwing money at tools for six months and nobody had asked us these questions before.
N Booysen
Founder Financial Advisor
★★★★★ Rated 5 out of 5
I was not expecting this level of clarity. We thought we needed AI training. What we actually needed was a brand strategy.
M Olivier
Marketing Manager
★★★★★ Rated 5 out of 5
I am excited about the next steps. For the first time, we have a roadmap that makes sense and a team that's aligned on where we're going.
M Louw
Owner
What I stand against
- We reject blind AI adoption → skipping the diagnosis and wondering why the brand gets weaker.
- We reject gatekeepers who make you dependent on their judgment before you can even start.
- We reject training without strategy → expensive babysitting dressed up as empowerment.
- We reject the idea that 20 years of doing things the old way qualifies anyone as a guide to what's next.
- We reject scaling AI into a business with a messy brand voice and broken systems. That's not progress. It's amplified chaos.
→ Questions
Before you decide
If your question isn’t here, book a discovery call. I’d rather answer honestly than let you guess.
I already have an AI consultant. Why would I need you?
If your AI consultant hasn’t fixed your brand voice, messaging, or positioning first, they’re building on a broken foundation. I don’t replace your AI consultant → I make sure their work actually sticks by fixing the strategy underneath it.
We're a small team. Is this too expensive for us?
The Signal Check starts at R6,900 and gives you a clear priority list in 5 days. Compare that to the R10,000 –$,000/month many teams waste on AI tools they don’t need. The diagnosis pays for itself by showing you what to stop spending on.
What if we just need AI training for our team?
Training without strategy is expensive babysitting. If your brand voice isn’t defined, your positioning isn’t clear, and your content strategy doesn’t exist → training your team on prompts won’t fix any of that. Start with the diagnosis. Then train.
How is this different from a branding agency?
Branding agencies build beautiful identity systems. I fix the strategic foundation underneath: your positioning, voice, messaging architecture, and AI readiness. I often work alongside agencies, or hand off to them once the strategy is locked in.
What happens after the engagement ends?
You own everything. The strategy, the documents, the frameworks, the AI prompt libraries → they live in your systems, not mine. That’s the point. I build you a system, not a dependency.
Can you guarantee results?
I guarantee clarity. Every client walks away knowing exactly what’s broken, what to fix, and in what order. Whether you execute is up to you. But I’ve never had a client finish a diagnosis and say “that was a waste of money.”
What if I'm not ready?
Then the discovery call will tell us both. It’s 30 minutes, it’s free, and if you’re not ready, I’ll tell you what to work on first so you get the most from the engagement when the time is right.
Stop amplifying chaos.
Start amplifying you.
Book a free 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where you are and whether I can help.
Book a free 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where you are and whether I can help.